New CARFAX program spotlights dealerships to provide information and services throughout the used car lifecycle


CARFAX announced on Tuesday that it has launched the CARFAX Lifetime Dealer Program, which allows participating dealers to show consumers that their respective stores offer “full access to CARFAX products, whether they are buying, servicing or trading in their used car.”

In other words, a mark of distinction for dealerships providing such services throughout the life cycle of a used car.

The company said a CARFAX Lifetime dealership provides CARFAX vehicle history reports, includes cars for sale on the company’s used car listings portal and helps consumers keep an eye on the interview with the Car Care tool via CARFAX for Life.

“CARFAX Lifetime Dealerships stand out in today’s competitive and crowded marketplace,” CARFAX Vice President Gregg Cleary said in a press release.

“Consumers can shop, service and sell with confidence with CARFAX Lifetime Dealers. It is powered by our brand and trusted data. These are dealers who partner with CARFAX to provide reliable information at every stage of a car’s life,” Cleary said.

“They can be sure they are paying the right price with CARFAX History-Based Value. Then rely on Car Care Alerts to keep their vehicle well-maintained and increase its value when it’s time to get their next car.

CARFAX said it began spotlighting these lifetime dealerships on Tuesday, with premium branding across the company’s various portals.

One such dealership is Walker Ford in Clearwater, Florida, where Tracy Affrunti is sales manager.

“We can build long-term relationships by keeping our name in front of our customers at all three levels with CARFAX products,” Affrunti said in a press release.

“Being a CARFAX Lifetime Dealer allows us to stick our name all over the CARFAX reports and keeps us in touch with our customers through maintenance alerts. This brings our customers back to the dealership. CARFAX is a trusted brand, so the opportunity to partner with CARFAX is of tremendous value to us.

Robert M. Larson