How To Successfully Run A Home Event Planning Business | home business
OWhether it’s a wedding or other special occasion, everyone loves to celebrate a big event, but planning these things can be difficult and often the cause of sleepless nights and worries about making sure may the event be a great success and go off without a hitch.
One solution is to let someone else do the planning for them, which is why event planners and coordinators are finding their services increasingly in demand. For those with good communication skills, a sense of style, and a sense of organization, event planning can be a rewarding business that lends itself to being run from home.
Jennifer Phipp quit her job as a former wedding and events manager at a luxury resort in Portreath, Cornwall, to start her own home-based business. Jenny Wren Weddings & Events in November. Along with great organizational skills, she says one of the most important qualities for business success is personality.
“As a wedding and event planner, clients care about you as a person and the service you provide and trust you to organize what can be a very important personal event,” says -she. “You have to be able to make your customers feel comfortable with you, and that comes from having a very pleasant character, which is essential in this business.”
An initial consultation meeting with his client gives Phipp insight into his character and the type of look he wants for his event. It inspires her to come up with creative ideas for their special day. However, she adds that one of the few downsides to running a business like this from home is having to generate that creativity in isolation.
She says: “In an office environment, you are surrounded by colleagues who all work in the same field and who you can ask for their opinion on a color scheme or their opinion on a particular supplier, etc. Working from home alone means there’s likely to be no one else to ask for a second opinion, so often you have to trust your own instincts.”
Event planning can be a seasonal activity; Christmas party demand creates a high festive season, while inquiries for wedding planning services frequently follow the main engagement periods of Christmas, New Years and Valentine’s Day.
Phipp adds: “If you are open to the prospect of hosting a wider range of events, you are more likely to stay busy all year round. This may therefore include providing planning services for non-seasonal events such as as conferences, company dinners, training days and end-of-year parties.”
Anyone considering turning their talents into a freelance wedding planner should be aware of how long it can take, says Caroline Smith, who set up her London-based business. make events.
She says, “They say it takes an average of 250 hours to plan a wedding. Once I’ve met the bride, groom and their immediate families, I work out a proposal and fee based on their needs and of how I can help Also, I find that most brides and their families want help on their wedding day, someone to look after vendors, guests and be available to ensure that that everything goes well.”
Smith finds her home-based business quite flexible to run and she is able to adapt it to her son and family life in general. Having a husband who is a drummer in a successful band can come in handy when she needs to find a good band she can trust to put on a show at a wedding or party.
She adds: “Finding new business is a constant challenge as the events industry is a very crowded market. However, I use a lot of social media; Facebook and Twitter, blogs and lists to gain business, and I also take part in cross-promotions with other small businesses in the event and wedding industry.”
Marketing is an essential skill for home event planners. Word of mouth referrals are especially important, as is keeping up to date with the latest marketing tools and techniques to reach new customers.
After setting up his Leeds-based events business We like it From home in 2012, Rebecca Marriott is constantly looking for new ways to make her business stand out in a highly competitive industry.
She says, “We’ve only been around for 16 months, so we’re constantly trying to stay one step ahead. It’s crucial to keep up to date with new ways to market yourself and offer customers new and exciting ways to work with you.
“The biggest eye-opener for me this year has been Pinterest. potential customer, it couldn’t be easier to see the kind of thing they want.
“I’m just taking a look at the boards they’ve put up to visually plan how they’d like the event to be, and show them the kinds of things we’ve done before, even more specifically, the types of ‘accessories that we already have and can offer very cost-effectively.’
This article was originally published in February 2014
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