Ford CEO Jim Farley Calls Tesla CEO During F-150 Lightning Presentation, “Take That, Elon Musk”


Ford Chairman and CEO Jim Farley gave a friendly jab at Tesla CEO Elon Musk during a company presentation where he was talking about the company’s F-150 Lightning electric pickup truck . “Take this Elon Musk,” he said at the end of his speech.

Of course, this wouldn’t hide from the Tesla community and a short video clip was posted on Twitter, where Musk similarly responded by saying “Thanks, but I already have one”.

Jim most likely knew this would get the attention of Musk and the Tesla Community and he would get unpaid publicity and could convert some Cybertruck reservation holders to F-150 Lightning.

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Here is what Farley said during his speech:

“We’re really on a mission at Ford to lead an electric and digital revolution for many, not a few. And I have to say the light that shines for us at Ford is this beautiful Lightning made just down the road in Dearborn, right here in the state of Michigan, already the leader of all electric pickup trucks in our industry in the United States.

Ford just sold 4,400 F-150 Lightning electric pickup trucks year-to-date, a figure the Dearborn, Michigan-based automaker released earlier this week.

Claiming a leadership position with that figure isn’t a good idea for Ford, as Rivian is also ramping up production of its R1T EV pickup truck. Rivian had produced 6,954 R1T pickup trucks and R1S SUVs in the first half of 2022, but the automaker did not release R1T figures separately, it is estimated that at least 5,000 R1Ts have been sold since the start of the year.

Other automakers have also poked fun at Elon Musk and Tesla in the past, but they failed to beat Tesla by making more electric vehicles.

Hyundai has already bought advertising space for the Kona EV SUV and its road signs read “your turn, Elon”. But Tesla Model Y was a superb success and Hyundai had to call back Kona EVs for a potential fire problem.


So most likely, Farley’s statement won’t age well – also, because Tesla Cybertruck production starts next year (2023) and Tesla has around 1 million pre-orders worldwide.

Tesla is preparing for the production of Cybertruck at its Giga Texas factory and has acquired the world’s largest 9,000 ton Giga casting machine for this purpose. The Giga Casting method will save Tesla time and resources, ultimately speeding up production that Ford and Rivian will feel.

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Robert M. Larson