Business event planning made easy

Is corporate event planning in your near future? If so, it is essential that you are ready for the event, because leaving things behind is not an option. If you want a successful business event, there are a lot of things to consider when planning it. A roadshow means planning everything from choosing the right venues to packing the right gear. This article will give you tips for rocking your next sales tour.

Choose the right places

When planning your event, choosing venues that suit your attendees is crucial. Additionally, you will want to choose locations that are centrally located and easy to access. If you’re not sure where to hold your event, consider asking your attendees for suggestions.

Make sure you have the right equipment

Event planning means packing the right gear in advance. You will need to bring enough supplies for your entire team and all the materials you will need for your presentations. Be sure to pack everything in an easily accessible place so you can quickly grab what you need during the event. This business event planning expert uses a laminated checklist that can be reused.

Promote your event ahead of time

Make sure people know about your event by promote it in advance. Create a landing page on your website and use social media to spread the word. You can also distribute flyers and posters to local businesses. The more people you can attract, the better.

Good presentation

Your roadshow presentation is your chance to sell your product or service. Make sure you have a well-crafted pitch that will grab your audience’s attention. Use strong visuals and make sure your presentation is engaging from start to finish.

Distribute gifts

Who doesn’t like free stuff? Handing out promotional items at your roadshow is a great way to generate interest in your business. Donate t-shirts, pens, notepads and other items with your company name and logo.

Offer discounts

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Offering discounts is another great way to generate interest in your business. People love a bargain, so offering them a discount on your product or service is a great way to entice them to take the plunge. Just make sure you don’t give too much – you always want to make a profit.

Give a gift with every purchase

In addition to offering discounts, you can also offer a gift with every purchase. It’s a great way to sell to your attendees and get them to buy more than they originally planned. Choose something that is related to your product or service so that it is a valuable gift that your customers will use.

Set up a booth

make your tour booth the focal point of your event. This is where people will come to learn about your business, so make sure it’s well-designed and inviting. Include lots of information about your product or service and a way for people to sign up for more information.


Remember that roadshows are supposed to be fun! If you’re not having fun, neither are your attendees. Be sure to take time to relax and have fun during the event. This will help create a positive atmosphere and make people more likely to do business with you.

Use a product sampling agency

One of the best ways to generate interest in your product is to offer samples. This lets people try your product before they buy, which is a great way to get them hooked. If you don’t know how to set up a sampling program, consider working with a product sampling agency. They can help you select the right products and set up a program that suits your needs.

Focus on brand marketing

Your roadshow is also a great opportunity to focus on marketing your brand. Make sure your booth and materials are all branded with your company logo and colors. This will help people remember your business long after the event is over.

Follow up with participants

After the event, be sure to follow up with all attendees. Email or call them to thank them for coming. You can also offer them a discount on their next purchase. Following up is a great way to build relationships with your customers and turn them into lifelong fans.

Roadshows are a great way to promote your business and generate interest in your product or service. By following these tips, you can ensure your next business event is a success.

Robert M. Larson