Bizzabo Redefines Event Planning Manuals with New Global Event Center of Excellence

Event Experience Category Leader Launches One-of-a-Kind Resource to Share Event Expertise with Clients, Partners and Event Professionals

NEW YORK, April 5, 2022 /PRNewswire/ — Bizzabo, the operating system (OS) of the event experience, launched its Global Event Center of Excellence, a division dedicated to providing event expertise, training and resources to event experience leaders. Bizzabo’s Global Event Center of Excellence will serve customers and partners, as well as the industry as a whole, and organize and share best practices and general information through events, webinars, workshops, templates, boxes tools and other content items.

In October 2021Bizzabo launched the Event experience operating system to enable marketing and event professionals to create more personalized, impactful and human experiences. Along with this data-rich open platform, Bizzabo affirms its commitment to the industry by expanding its offering to more than just software. The Global Event Center of Excellence is a resource for leaders looking for guidance on best practices and event strategies to improve RoE (return on event). The Global Event Center of Excellence provides tools to help marketers improve their approaches to planning exceptional, premium event experiences.

“Over the past two years, event planners and marketers have been in a constant state of learning and experimentation, having to adapt quickly and develop new strategies to deliver engaging experiences that span the physical and digital experiences,” said Devin Cleary, Vice President of Global Events at Bizzabo. “As a leader in the Event Experience category, Bizzabo has the opportunity to bring our community together through the Global Event Center of Excellence so that we can continue to build the future of events together. No matter what your level of experience or since how long you’ve been in the industry, we want to help you excel by providing the training and knowledge you need to succeed.”

Ongoing research and industry reports show that event managers are always looking for best practices, tools, templates and frameworks to plan and execute events in all formats while improving the RoE for in-person, hybrid and virtual events. Bizzabo designed the Global Event Center of Excellence to enable event experience leaders to bridge the event impact gap and achieve event success in this hybrid world.

“The Global Event Center of Excellence is a first of its kind in the event industry,” Cleary said. “Bizzabo’s ongoing commitment to serving and supporting the full event lifecycle for event experience leaders – from conceptualization to post-event analysis – sets us apart from other companies.”

Lauren Gradyan events veteran who joined Bizzabo in November 2021directs the Global Event Center of Excellence.

“Bizzabo is changing the way the world sees, creates and engages with in-person, virtual and hybrid professional events,” Grady said. “Bizzabo is not interested in maintaining the status quo. We are redefining playbooks and shaping the future with a plan to design more humane events.”

For more information on Bizzabo and the Global Event Center of Excellence, visit

About Bizzabo:
Bizzabo offers immersive in-person, virtual and hybrid experiences. The Bizzabo Event Experience Operating System is an open, data-rich platform that enables event experience managers to manage events, engage audiences, activate communities and deliver powerful business results, while preserving the confidentiality and security of participant data. As a leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 Report, the world’s top brands trust us to power their events – from Fortune 100 companies and financial institutions to creative agencies and technology companies booming. Bizzabo was founded by Boaz Katz, Alon Alroyand Eran Ben Shushanand has more than 400 employees in its New York, Tel Aviv, Kyiv, London and Montreal offices, as well as more than 15 remote sites around the world.

Media Contact:
BLASTmedia for Bizzabo
Abby Lewis
[email protected]

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Robert M. Larson