Actress Adria Arjona Highlights LatinX Representation in BMW Hispanic Heritage Campaign

Director Nina Meredith and actress Adria Arjona explore the connective tissue between heritage and representation in film as part of BMW’s Hispanic Heritage campaign. The Morbius The actress – half Guatemalan and half Puerto Rican, and raised in Mexico – draws inspiration from the seaside as a familiar and comfortable backdrop that pays homage to her upbringing.

Director Nina, portrayed for US commercials by Rattling Stick, follows Adria’s BMW excursion. The scenic journey is narrated by the actress as she expresses introspective goals: to improve representation and break down stereotypes for LatinX individuals working in the film industry.

Nina Meredith is an award-winning director. His work has been recognized by festivals such as the Tribeca Film Festival, Cannes Lions, Webbys, Clios, D&AD, One Show Awards and Telly Awards. Meredith was one of three female directors to direct a 2021 National Super Bowl commercial. She has directed films for many of the world’s biggest brands, including Nike, Vogue, Ford, Porsche, Facebook, Levi’s, Adidas, BVLGARI and Asics, among others. More recently, her documentary “Mariah: A Boxer’s Dream” won two Webbys, including the People’s Voice Award, and screened at over 20 film festivals around the world. The film is currently in development to be a scripted feature film. Meredith is also in pre-production on a feature film that explores the complex world of female bodybuilding.

Robert M. Larson